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SBD/31/Sponsorships Advertising Marketing
GILLETTE LAUNCHES SPONSORSHIP OF WOMEN'S SPORTS FOUNDATION
Published October 31, 1994
Gillette has become an official corporate sponsor of the Women's Sports Foundation. Gillette pledged $180,000 to be used by the Foundation for educational workshops and programs, ongoing research for women's athletics and grants for athlete travel and training programs. The company also announced a consumer promotion to begin next summer where one lucky consumer will win "the sports lesson of a lifetime with a Women's Sports Foundation athlete." Gillette female razors, deodorant and haircare brands become official Women's Sports Foundation products (Gillette).