Weekend Plans With WNBA Sky's Michael Alter Ratner Confident In Isles Playing In Nassau Anticipation High For Griner's WNBA Debut ABC Looking For Indy 500 Ratings Uptick EA Used Tebow Name In NCAA Game Classified Advertisements Executive Transactions Mohegan Sun Not Getting NCAA Tourney Games Roc Nation Sports A "Legitimate Threat" Wild Raise Season-Ticket Prices
Upcoming Conferences and Events
SBD/31/Sponsorships Advertising Marketing
GILLETTE LAUNCHES SPONSORSHIP OF WOMEN'S SPORTS FOUNDATION
Published October 31, 1994
Gillette has become an official corporate sponsor of the Women's Sports Foundation. Gillette pledged $180,000 to be used by the Foundation for educational workshops and programs, ongoing research for women's athletics and grants for athlete travel and training programs. The company also announced a consumer promotion to begin next summer where one lucky consumer will win "the sports lesson of a lifetime with a Women's Sports Foundation athlete." Gillette female razors, deodorant and haircare brands become official Women's Sports Foundation products (Gillette).