SBD/31/Sponsorships Advertising Marketing

GILLETTE LAUNCHES SPONSORSHIP OF WOMEN'S SPORTS FOUNDATION

     Gillette has become an official corporate sponsor of the
Women's Sports Foundation.  Gillette pledged $180,000 to be used
by the Foundation for educational workshops and programs, ongoing
research for women's athletics and grants for athlete travel and
training programs.  The company also announced a consumer
promotion to begin next summer where one lucky consumer will win
"the sports lesson of a lifetime with a Women's Sports Foundation
athlete."  Gillette female razors, deodorant and haircare brands
become official Women's Sports Foundation products (Gillette).
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