PGA Tour Happy With Live Streams Boatright Named AD At Wichita State "Greater" Tells Story Of Arkansas Walk-On Naming Rights Sold For Field At Aloha Stadium Sabres Cap Season-Ticket Sales At 16,000 "Sports Reporters" To Feature All-Female Cast Benson Trial Date Against Estranged Family Set North Dakota State Battles FBS Temptations Raiders Zero In On Preferred Las Vegas Site Hope Solo's Future With NWSL Club In Doubt
SBD/31/Sponsorships Advertising Marketing
GILLETTE LAUNCHES SPONSORSHIP OF WOMEN'S SPORTS FOUNDATION
Published October 31, 1994
Gillette has become an official corporate sponsor of the Women's Sports Foundation. Gillette pledged $180,000 to be used by the Foundation for educational workshops and programs, ongoing research for women's athletics and grants for athlete travel and training programs. The company also announced a consumer promotion to begin next summer where one lucky consumer will win "the sports lesson of a lifetime with a Women's Sports Foundation athlete." Gillette female razors, deodorant and haircare brands become official Women's Sports Foundation products (Gillette).