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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Showtime Networks, Viacom's pay cable-TV service, is
expected to announce today its finalists in an ad agency search.
The likely finalists:  Young & Rubicam, TBWA Advertising, Ayer &
Partners and Angotti, Thomas, Hedge (WALL STREET JOURNAL,
10/31)....In this week's BARRONS, Jay Palmer reports that
Cadbury's and Dr. Pepper's relationship will come to a head by
the end of the year, with either Cadbury gaining a seat on Dr.
Pepper's board; taking Dr. Pepper over outright; or selling their
25.9% stake in the company (BARRONS, 10/31)....Second-year LPGA
pro Vicki Goetz has signed a 5-year endorsement deal with
Mondetta Clothing Inc. of Winnipeg.  Goetze will wear the new
Vicki Goetze line of golf clothes during all of her LPGA
appearances (WINNIPEG FREE PRESS, 10/26)....Motorola has launched
the Wireless Sports Channel.  With WSC, it will be possible to
get sports news faster, as well as track multiple games
simultaneously (SPORT, 12/94 issue)....Sun Microsystems and
Illustra Information Technologies will deliver internet
highlights of the NHL Russian Dream Team charity hockey games
(Sun & Illustra)....McDonald's, a sponsor of the NHLPA's charity
games, "seems to be satisifed that its relationship with the NHL,
and its major sponsorship of the league's annual all-star weekend
will not be jeopardized" (WINNIPEG FREE PRESS, 10/31).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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