Coke Vs. Pepsi At Bowl Venues LeBron James Starring In New Sprite Campaign Coca-Cola Going Big On Social Media Around Rio Emmanuel Seuge Set To Depart Coca-Cola Coke's Bea Perez Gets Expanded Authority Coke Scales Back Global Olympic Marketing Coca-Cola Takes Hit With Spieth Withdrawal Coca-Cola Releases New Ad Featuring Jordan Spieth White Sox Ink Deal With Coca-Cola Spieth Won't Have Coke Logo On Course
SBD/21/Sponsorships Advertising Marketing
COKE'S SALES ARE UP DUE TO BOOST FROM INTERNATIONAL SCENE
Published October 21, 1994
Coca-Cola Co. reported a 20% increase in 3rd quarter net income "reflecting stronger-than-expected gains in overseas sales volume. The results, "which were in line with analysts' expectations, reflect a solid performance in international markets, which account for about 80% of Coke's earnings." Volume overseas was up 17%, exceeding the company's earlier projection of a 14% gain for the quarter (Laurie Grossman, WALL STREET JOURNAL, 10/21). Coke also credited new advertising, promotions and new packaging, "including the plastic version of its classic curvy bottle" (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/21). COMPETITION IN JAPAN: "NBR's" Lucy Graft called '94 "another banner year" for Coca-Cole in Japan, but reported on potential threats to the company's Japanese market-share from "cheap, private cola imported from the U.S" ("Nightly Business Report," PBS, 10/20).