SBD/21/Sponsorships Advertising Marketing

COKE'S SALES ARE UP DUE TO BOOST FROM INTERNATIONAL SCENE

     Coca-Cola Co. reported a 20% increase in 3rd quarter net
income "reflecting stronger-than-expected gains in overseas sales
volume.  The results, "which were in line with analysts'
expectations, reflect a solid performance in international
markets, which account for about 80% of Coke's earnings."  Volume
overseas was up 17%, exceeding the company's earlier projection
of a 14% gain for the quarter (Laurie Grossman, WALL STREET
JOURNAL, 10/21).  Coke also credited new advertising, promotions
and new packaging, "including the plastic version of its classic
curvy bottle" (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/21).
     COMPETITION IN JAPAN:  "NBR's" Lucy Graft called '94
"another banner year" for Coca-Cole in Japan, but reported on
potential threats to the company's Japanese market-share from
"cheap, private cola imported from the U.S" ("Nightly Business
Report," PBS, 10/20).
Return to top

Related Topics:

Coca-Cola

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug