UM, Coca-Cola Ticket Promotion Pulled Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Coke Unveils '13 Super Bowl Spot
SBD/21/Sponsorships Advertising Marketing
COKE'S SALES ARE UP DUE TO BOOST FROM INTERNATIONAL SCENE
Published October 21, 1994
Coca-Cola Co. reported a 20% increase in 3rd quarter net income "reflecting stronger-than-expected gains in overseas sales volume. The results, "which were in line with analysts' expectations, reflect a solid performance in international markets, which account for about 80% of Coke's earnings." Volume overseas was up 17%, exceeding the company's earlier projection of a 14% gain for the quarter (Laurie Grossman, WALL STREET JOURNAL, 10/21). Coke also credited new advertising, promotions and new packaging, "including the plastic version of its classic curvy bottle" (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/21). COMPETITION IN JAPAN: "NBR's" Lucy Graft called '94 "another banner year" for Coca-Cole in Japan, but reported on potential threats to the company's Japanese market-share from "cheap, private cola imported from the U.S" ("Nightly Business Report," PBS, 10/20).