Sponsorships Advertising Marketing

DISNEY DUMPS MORE EURO HOLDINGS

10.21.1994

     Walt Disney Co. announced it has completed the sale of 74.6M
shares of stock in Euro Disney SCA, operator of the "beleaguered
theme park" near Paris, to Saudi Prince Alwaleed bin Talal.
Disney's stake falls to 40% from 49%.  The Prince's stake rises
to 24.6% (WASHINGTON TIMES, 10/21).
     MORE FROM THE MOUSE:  Fruit of the Loom announced that its
European subsidiary, Fruit of the Loom International, Ltd., has
entered into a three-year licensing agreement with Disney
Consumer Products International, Inc., a subsidiary of The Walt
Disney Company.  Fruit of the Loom-Europe will offer a variety of
casualwear apparel products bearing the world famous Disney
characters (Fruit of the Loom).

PREVIOUS COKE'S SALES ARE UP DUE TO BOOST FROM INTERNATIONAL SCENE NEXT McDONALD'S WORLDWIDE PERFORMANCE PERCEIVED AS STRONG

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