SBD/17/Sponsorships Advertising Marketing

PHILIP MORRIS STARTS AD BLITZ TODAY

     Philip Morris USA begins running a print campaign today "to
promote its positions on issues like choosing to smoke and
accommodation between smokers and nonsmokers."  Under the
headline "We Want You to Know Where We Stand," the ads   -- which
appear in major newspapers and magazines such as the NEW YORK
TIMES, USA TODAY, and TIME -- invite toll-free calls for more
information about the company's positions.  Ellen Merlo, Philip
Morris spokesperson:  "It has not always been easy to communicate
our positions to the American public because of the emotion and
bias surrounding tobacco issues and the way they are generally
reported" (AP/GREENSBORO NEWS AND RECORD, 10/15).
     OTHER ADVERTISING NEWS:  Anheuser-Busch is replacing the
"Proud to be your Bud" campaign with "It's always been true ...
this Bud's for you"....Zima is broadening its advertising
campaign with the theme of "zomething in common," and will
feature 20-something consumers "enjoying themselves in group
activities" (N.Y. TIMES, 10/17)....TWA says it is looking for a
St. Louis-based ad agency and will not renew its contract with
Bates Worldwide at the end of the year (ST. LOUIS POST DISPATCH,
10/16)....Hertz has filed suit against Avis for false advertising
claims about its "Return Valet" service; Avis will file a
counter-suit (N.Y. NEWSDAY, 10/14).
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