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SBD/17/Sponsorships Advertising Marketing
PHILIP MORRIS STARTS AD BLITZ TODAY
Published October 17, 1994
Philip Morris USA begins running a print campaign today "to promote its positions on issues like choosing to smoke and accommodation between smokers and nonsmokers." Under the headline "We Want You to Know Where We Stand," the ads -- which appear in major newspapers and magazines such as the NEW YORK TIMES, USA TODAY, and TIME -- invite toll-free calls for more information about the company's positions. Ellen Merlo, Philip Morris spokesperson: "It has not always been easy to communicate our positions to the American public because of the emotion and bias surrounding tobacco issues and the way they are generally reported" (AP/GREENSBORO NEWS AND RECORD, 10/15). OTHER ADVERTISING NEWS: Anheuser-Busch is replacing the "Proud to be your Bud" campaign with "It's always been true ... this Bud's for you"....Zima is broadening its advertising campaign with the theme of "zomething in common," and will feature 20-something consumers "enjoying themselves in group activities" (N.Y. TIMES, 10/17)....TWA says it is looking for a St. Louis-based ad agency and will not renew its contract with Bates Worldwide at the end of the year (ST. LOUIS POST DISPATCH, 10/16)....Hertz has filed suit against Avis for false advertising claims about its "Return Valet" service; Avis will file a counter-suit (N.Y. NEWSDAY, 10/14).