NBC Criticized For Airing Avalanche-Sabres Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Senior Golf Event Could Move On From Allianz Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision NBCU Uses Holistic Metric In Selling Olympic Ads Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Woods' PGA Tour Return Creating Buzz
SBD/15/Sponsorships Advertising Marketing
NEW ADVERTISERS JUMP ABOARD TO WATCH PGA PROS MATCH SKILLS
Published September 15, 1994
NBC, in conjunction with the Sports Network (SNI), will broadcast the 1994 Skills Challenge in Phoenix, AZ, on October 15th. The Skills Challenge pits top PGA pros in a test of various golf skills. Now in its third year, the tournament has received "excellent" overall sales. SNI VP Don Roennigke: "Sponsors recognize this as an established event with growing ratings" (THE DAILY, 9/15). KMART GOLF NEWS: Kmart's recent decision to close 110 stores will "have no effect on its association with the PGA Tour's Greater Greensboro Open. The existing contract provides for Kmart's title sponsorship of the $1.5M tournament through 1996." Stanhope Johnson, chairman of the '95 GGO: "Our relationship is as strong as its ever been" (Helen Rose, GOLFWEEK, 9/17 issue).