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Closing Bell

Cubs-Dodgers Viewership Keeping Pace With ’16 NLCS Numbers

TBS is now averaging 6.54 million viewers through two games of the Cubs-Dodgers NLCS, up slightly from 6.53 million viewers last year for the same series on FS1. Two years ago, TBS was averaging 7.21 million viewers for the first two games of the Mets-Cubs series. TBS carried the Indians-Blue Jays ALCS last year, and was averaging 3.35 million viewers for that series through two games.

Cubs-Dodgers Game 2 last night averaged 6.8 million viewers, marking the net’s best LCS Game 2 audience on record. Cubs-Dodgers Game 2 last year in the same window on FS1 averaged 7.29 million viewers. Socially, Bleacher Report’s MLB Twitter feed has generated 21.7 million impressions for the MLB Postseason, up 28% to date.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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