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WeatherTech Returning As Super Bowl Advertiser For Fifth Year

Car floor mat brand WeatherTech will return as a Super Bowl advertiser for its "fifth consecutive year," as it will run "one 30-second ad" during NBC's Feb. 4 game broadcast. The creative is "undisclosed," but the company "once again will work with its agency-of-record, Pinnacle Advertising." WeatherTech's "Made in America" messaging has been a "staple in the Super Bowl for the past four years." It has a "history of featuring its own employees in its Super Bowl commercials" (ADAGE.com, 10/16).

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