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NASCAR Sees Increase In Fortune 500 Companies Invested In Sport

NASCAR today is announcing results from the '17 Fortune 500 study of brands in the sport, with the sanctioning body saying results showed that 139, or 28%, of the Fortune 500 companies now invest in NASCAR across teams, tracks and the series. NASCAR says that is up 7% from last year and continues a string of the number either being flat or up every year since '12. NASCAR added that nearly half of Fortune 100 companies are now invested in the sport.

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