NHL Rangers' Fan Festival Space Heavy On Sponsor Activation

As part of the celebration around the Stanley Cup Playoffs, the Rangers are opening a fan festival outside MSG. The RangersTown Square space, which will sit adjacent to the Pennsy Food Hall, will feature a variety of hockey-themed attractions, VR experiences and planned autograph sessions. The space will open on Sunday alongside the team’s first home playoff game, with presenting sponsorship from Chase.

Other activities include a 360-degree VR video featuring the team getting ready for a game, presented by Coca-Cola; a customizable lineup card where fans can put their faces on Rangers players and then print out, presented by Lexus; a digital shooting simulator that allows fans to shoot on G Henrik Lundqvist, presented by Delta Air Lines; a photo stall that allows you to take pictures in a select player’s locker stall, presented by B&H Photo; a green-screen camera activation that lets fans take photos at center ice; and a digital quiz presented by Enterprise.