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Closing Bell

LeBron James Front And Center In New Sprite Ad Campaign

Cavaliers F LeBron James is starring in Sprite's new "Wanna Sprite" campaign, making a "softer, gentler pitch for the soda brand." One spot shows James "refusing to read a 'Drink Sprite' cue card, while mingling with stereotypes of 'cool influencer people.'" The agency is Wieden + Kennedy, N.Y. Coca-Cola North America Group Dir/Integrated Content Danielle Henry said this is "probably the biggest campaign we've had in awhile." Two separate 30-second spots will begin running on TV on Monday, and ads will start running in primetime on major networks later this month (ADAGE.com, 10/12).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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