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Closing Bell

CBS Could See Strong Audience For Arkansas-Kentucky Hoops

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 against North Carolina (2.8 million viewers). For comparison, ESPN’s 11 UK games to date have averaged 2.2 million viewers on the flagship channel. Despite the undefeated record, UK’s average on ESPN is below that of Duke this season, whose nine games have averaged 2.5 million viewers. UK’s top game on any net this season to date has been the Louisville matchup on Dec. 27, which drew 3.5 million viewers on ESPN2.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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