CBS Could See Strong Audience For Arkansas-Kentucky Hoops

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 against North Carolina (2.8 million viewers). For comparison, ESPN’s 11 UK games to date have averaged 2.2 million viewers on the flagship channel. Despite the undefeated record, UK’s average on ESPN is below that of Duke this season, whose nine games have averaged 2.5 million viewers. UK’s top game on any net this season to date has been the Louisville matchup on Dec. 27, which drew 3.5 million viewers on ESPN2.