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Closing Bell

CFP Championship Produces Per Cap Of $75 At AT&T Stadium

The CFP National Championship produced a food and drink per cap of $75.60, a number on par with some past Super Bowls, according to officials with Legends Hospitality, the concessionaire at AT&T Stadium. Total spending approached $6.5M, based on official game attendance of 85,689. The average spend covers all points of sale inside and outside the stadium, including the Championship Tailgate. By comparison, the '13 BCS title game generated spending of $46 a head at Sun Life Stadium. Per cap numbers were not available for the '14 game.

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