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Closing Bell

Source: AT&T To Drop Sponsorship Of Cotton Bowl Game

Sources said that AT&T "will no longer be the naming rights sponsor for the Cotton Bowl," ending a game sponsorship that had been in place since '07. One reason for the company's decision is that the game is played at AT&T Stadium, and a source said that it "didn't make sense to continue to pay for the bowl's naming rights when it already owns the stadium naming rights." Sources added that the Cotton and Fiesta Bowls are "expected to have new naming rights sponsors before this year's games" (ESPN.com, 10/15).

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