SBD/Closing Bell

Turner/CBS Viewership For NCAA Men’s Tourney Is Best Since ‘93

Turner Sports and CBS are averaging a 5.9 fast-national rating and 9.23 million viewers for the NCAA Men’s Basketball Tournament to date, marking the most-viewed first week of the event in 21 years. The rating also is tied with ’98 as the best for the opening week in 17 years. Compared to the same period last year, the average rating for games across CBS, TBS, TNT and truTV has increased 2%, while viewership has climbed 4% (CBS/Turner).
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