SBD/Closing Bell

Riddell Inks Deal With NFL For Licensed Collectible Helmets

Riddell today announced that it has signed a deal with the NFL to become the league's exclusive licensee for collectible football helmets. The five-year deal, which includes rights to NFL marks, extends Riddell's relationship with the league into '19 (Riddell). This come as Riddell's on-field rights to branded NFL football helmets are coming to an end. The company had held those rights since '89, but the league is adopting a "white-label" policy amid ongoing litigation over player safety (THE DAILY).
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