Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Published September 19, 2013
The Suns today announced a multiyear sponsorship with Carl's Jr., which becomes the team's official burger (Suns).
Vikings RB Adrian Peterson today launched an interactive fitness and training iPhone app in partnership with New York-based Driven Apps. The offering is titled "Adrian Peterson Driven" (Driven Apps).
Pac-12 Networks today announced a renewal of its deal with UPS, which remains the official package delivery and logistics company of the Pac-12 Conference (Pac-12).
Under Armour despite exiting its title sponsorship of the Baltimore Running Festival has agreed to a multiyear deal to be the "official performance apparel and footwear partner of the event" (BIZJOURNALS.com, 9/19).