Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Marketplace Roundup Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR
SBD/August 26, 2013/Marketing and Sponsorship
Published August 26, 2013
PACKING A PUNCH: In Green Bay, Nathan Phelps noted sponsors and suppliers "find myriad ways to connect" with the Packers, from "gate names to the use of 'official (fill in the blank) of the Green Bay Packers.'" Paper-product maker SCA earlier this month said that it had "reached an agreement with the Packers to supply Tork-brand bath tissue, paper towels, multifold towels and wipes in restrooms and concession areas in the stadium." While "no one talks about the specific terms of the sponsorship contracts or the money involved, pairing up with a high-profile brand like the Packers is seen as a prestigious partnership that brings value" (GREEN BAY PRESS-GAZETTE, 8/25).
RUNNING LOW: In Baltimore, Ryan Sharrow reported Under Armour has "ended its long-standing title sponsorship of the Baltimore Running Festival." Event organizer Lee Corrigan said that UA Founder, Chair & CEO Kevin Plank "told him the company plans to use the resources to help other areas of Baltimore City, such as building youth athletic fields." UA "had been the title sponsor of the event" since '03. Corrigan said that the "title sponsorship costs $500,000 annually." UA "will continue to provide runners with their signature moisture-wicking T-shirts" (BIZJOURNALS.com, 8/24).
GOT YOUR BACK: adidas said that Broncos LB Von Miller's suspension "won't hurt its relationship" with him. In Denver, Steve Raabe reported other sponsors of Miller, "including Gatorade and Schomp BMW, aren't talking" (DENVER POST, 8/25).