SBD/August 26, 2013/Marketing and Sponsorship

Marketplace Roundup

The AP's Arnie Stapleton noted Broncos QB Peyton Manning has teamed with Broncos Exec VP/Football Operations John Elway, Fox' John Lynch and Pistons G Chauncey Billups "in a humorous ad campaign" that launches today "promoting the 2014 BMW Championship golf tournament at Cherry Hills Country Club." The campaign, which "coincides with the launch of public ticket sales, features print and video ads showing the four Denver sports greats attending 'husher school' at Cherry Hills so they can serve as marshals at next year's event." They do "some training to learn how to properly hold up the 'QUIET' signs, with Lynch serving as a helpful tutor to Manning." The print portion of the campaign "features the foursome around a red golf cart holding their 'QUIET' signs." The group also recorded 30-second radio spots (AP, 8/25).

PACKING A PUNCH
: In Green Bay, Nathan Phelps noted sponsors and suppliers "find myriad ways to connect" with the Packers, from "gate names to the use of 'official (fill in the blank) of the Green Bay Packers.'" Paper-product maker SCA earlier this month said that it had "reached an agreement with the Packers to supply Tork-brand bath tissue, paper towels, multifold towels and wipes in restrooms and concession areas in the stadium." While "no one talks about the specific terms of the sponsorship contracts or the money involved, pairing up with a high-profile brand like the Packers is seen as a prestigious partnership that brings value" (GREEN BAY PRESS-GAZETTE, 8/25).

RUNNING LOW: In Baltimore, Ryan Sharrow reported Under Armour has "ended its long-standing title sponsorship of the Baltimore Running Festival." Event organizer Lee Corrigan said that UA Founder, Chair & CEO Kevin Plank "told him the company plans to use the resources to help other areas of Baltimore City, such as building youth athletic fields." UA "had been the title sponsor of the event" since '03. Corrigan said that the "title sponsorship costs $500,000 annually." UA "will continue to provide runners with their signature moisture-wicking T-shirts" (BIZJOURNALS.com, 8/24).

GOT YOUR BACK: adidas said that Broncos LB Von Miller's suspension "won't hurt its relationship" with him. In Denver, Steve Raabe reported other sponsors of Miller, "including Gatorade and Schomp BMW, aren't talking" (DENVER POST, 8/25).
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