SBD/Closing Bell

Final Four, WrestleMania Garner Strong Per Caps In Atlanta, New Jersey

The ‘13 NCAA Final Four in Atlanta produced a food and drink per cap of $21.50 for Saturday’s semifinals, said Georgia Dome GM Carl Adkins. Total sales were $1.5M from a crowd of 70,312. The per cap was $13.85 for Monday’s championship game with total sales of $970,839. Attendance was 70,109 for Louisville-Michigan Monday. The spike in per caps for Saturday’s event were tied to the extended hours of operation and strong suite sales, Adkins said. Alcohol sales are restricted to suites only for Final Four per NCAA rules. By comparison, per caps for Falcons games average $14.93 with average sales of $936,139, Adkins said. Levy Restaurants is the Georgia Dome’s food provider.

Meanwhile, Sunday’s Wrestlemania 29 at MetLife Stadium resulted in a $24.85 per cap, slightly below the average spend for Jets and Giants games, said stadium President & CEO Brad Mayne. Total spending was about $2M from a crowd of 80,676. Delaware North Sportservice, the stadium’s concessionaire, introduced two new food items, a premium grilled cheese sandwich that sold for $8 and $10 with Taylor ham, a local brand, and bacon on a stick for $5. The grilled cheese sandwich was such a big hit that stadium officials are considering adding the sandwich to the menu this fall for NFL games, Mayne said.
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