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Closing Bell

Buzzer Beaters....

The NBA, Indian broadcast company Multi Screen Media and non-profit organization Magic Bus today announced a partnership to develop an NBA Cares program in India that will begin in June (NBA).

The Yankees today announced that Yankee Stadium will host a friendly between EPL clubs Chelsea and Manchester City on May 25 and a game between Spain and Ireland's national teams on June 11 (Yankees).

CCM Hockey has signed six members of Team Canada’s women’s hockey team to multiyear, head-to-toe endorsement deals: Meghan Agosta-Marciano, Caroline Ouelette, Haley Irwin, Catherine Ward, Charline Labonte and Shannon Szabados. The deals represent the company’s first with female hockey players (Christopher Botta, Staff Writer).

BASS today announced that Diet Mountain Dew has inked a year-long sponsorship of all BASS tournament circuits, with the deal extending full rights to the league's national and local retail marketing and events. Additionally, angler Gerald Swindle will join Diet Mountain Dew's roster of athletes (BASS).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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