Vivid Seats For Sale For $1.5B F1 Enters New Era in '17 Without Ecclestone Cost Of UNC Scandal Nearing $18M Lundquist Profiled On "Sunday Morning" Warriors Bring Awareness To Fraudulent Tickets Auto Club Speedway Celebrates 20th Anniversary Rule Changes Up For Vote At NFL Meetings Shaq Honored With Staples Center Statue Elite Eight Sites Draw Strong Crowds Source: Raiders Stadium Will Cost $200M Less
America's Cup Taps Front Row Marketing To Help Drive Sales
Published April 8, 2013
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes the America's Cup "is being sold more on the basis of top-flight demographics than ratings." However, it is "arguably the biggest international sports competition of 2013, and for those still seeking them, IP rights and hospitality are available at the higher price levels" (SPORTSBUSINESS JOURNAL, 4/8 issue).