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America's Cup Taps Front Row Marketing To Help Drive Sales
Published April 8, 2013
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes the America's Cup "is being sold more on the basis of top-flight demographics than ratings." However, it is "arguably the biggest international sports competition of 2013, and for those still seeking them, IP rights and hospitality are available at the higher price levels" (SPORTSBUSINESS JOURNAL, 4/8 issue).