Classified Advertisements Runner's World Publisher Talks Boston Marathon UFC Projected To Sell Out In Orlando Emmert Defends Scholarship Values, Insurance Plan New Bucks Owners Open To Local Investors Bengals, County Reach Stadium Upgrades Deal Bettman Praises Shanahan's League Office Work Dierdorf Joins Michigan Booth For Football Louisville, Adidas Ink Five-Year Extension SBJ In-Depth: Action Sports
Upcoming Conferences and Events
America's Cup Taps Front Row Marketing To Help Drive Sales
Published April 8, 2013
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes the America's Cup "is being sold more on the basis of top-flight demographics than ratings." However, it is "arguably the biggest international sports competition of 2013, and for those still seeking them, IP rights and hospitality are available at the higher price levels" (SPORTSBUSINESS JOURNAL, 4/8 issue).