MLB Network Absorbing MLB Productions Boston Mayor Makes Case For '24 Games CBS, Turner Unveil Tourney Talent Mark Rachesky Is Newest Hawks Bidder Octagon's Baseball Unit Adds Three Agents Polaris Ranger To Sponsor PRCA Lightning Plan More Arena Upgrades Classified Advertisements UFC Meets With New York Legislators Minding My Business With PSE's Mike Donnay
Upcoming Conferences and Events
America's Cup Taps Front Row Marketing To Help Drive Sales
Published April 8, 2013
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes the America's Cup "is being sold more on the basis of top-flight demographics than ratings." However, it is "arguably the biggest international sports competition of 2013, and for those still seeking them, IP rights and hospitality are available at the higher price levels" (SPORTSBUSINESS JOURNAL, 4/8 issue).