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March Madness Live Online Product Records Strong Early Numbers
Published March 26, 2013
Turner Sports this year changed the model for MML, removing the fee-based option and basing the distribution on a user-authentication-based structure backstopped by a free four-hour preview. The most popular individual game on MML to date was the Michigan State-Valparaiso contest, which generated 1.84 million video streams. The game's 12:15pm ET tip time marked the beginning of play last Thursday, generally considered the full start of the tournament.