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MLB Launches Latest Iteration Of Season-Long Fan Cave Initiative
Published March 26, 2013
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New features of the Cave include a “Mission Control” panel containing video screens which allows users to slice and dice baseball data and video, an area for MLB sponsor Scotts that includes branded hammocks, a photo booth and an oversized Fan Cave “Hamster Wheel” in the window. Additional branding from new MLB wireless sponsor T-Mobile is expected shortly. Since MLB teams have asked from the beginning how they can attach themselves to the Fan Cave, each team will run a social media contest wherein one fan will get a chance to “Crash the Cave.”
The art gallery, which was created by one of the stars of Bravo’s “Gallery Girls” reality show, is expected to have as many as six shows this season, and the “Fan Cave University” lecture series will open with an actual rocket scientist: Bobak Ferdowsi of NASA's Jet Propulsion Laboratory.