SBD/Closing Bell

Buzzer Beaters....

Sources said that AEG Live has "stepped in to promote" the Rolling Stones' '13 tour after Paul Dainty and Virgin Music's deal with the band fell through. A formal announcement "will likely come before the end of the month." The tour has 18 confimed shows (BILLBOARD.com, 3/20).

MLL today announced that Moe's Southwest Grill will return for the second consecutive year as official presenting sponsor of the MLL All-Star Game in Charlotte, N.C., on July 13 (MLL).

Omega announced that golfer Stacy Lewis has agreed to endorse the watchmaker as part of its roster of brand ambassadors (Omega). Lewis has recently been described as the "new face" of the LPGA (THE DAILY).

ESPN today announced former MLSer Alejandro Moreno has joined the net as a soccer analyst. Moreno will primarily work on Mexican National Team and Liga MX matches on ESPN's English-language networks (ESPN).

CONCACAF announced a sponsorship deal with Dr Pepper Snapple Group making 7Up the official soft drink of the '13 CONCACAF Gold Cup. 7Up will work with CONCACAF and its commercial agency, Traffic Sports (CONCACAF).

The creation of the Charlotte Sports Foundation (CSF) was announced today. The mission of the new organization, which evolved from Charlotte Collegiate Football and the Charlotte Sports Commission, is to create, recruit and execute athletic events in the city. Will Webb will serve as Exec Dir (CSF).
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