The NFL Cardinals today announced that VP/Player Personnel Steve Keim has been promoted to GM (NFL.com, 1/8).
Giants WR Victor Cruz appears in a new combined ad for the "got milk?" campaign and the NFL's Fuel Up to Play 60 campaign. Cruz appears in a new print ad as part of the "Breakfast Blitz" program (National Milk Mustache "got milk?" Campaign).
The St. John's Television Network and ESPN have completed an agreement calling for as many as 60 sporting events to be carried live in HD on ESPN3 for the '12-13 academic year (SJT TV).
Wind-up Records and Madison Square Garden announced a marketing partnership for the '12-13 college basketball season. The deal makes Wind-up the official record label of MSG College Hoops (Wind-up Records/MSG).
SiriusXM Radio today announced that Mateen Cleaves and Bobby Cremins have joined the radio network's college basketball coverage this season (SiriusXM Radio).
Boccieri Golf today announced that it has tapped Jack Nicklaus as an endorser. Nicklaus will help launch the company's Secret Grip product (Boccieri Golf).
