SBD/Closing Bell

Suns' Rowley: Money-Back Promotion About "Entire Organization"

Suns President Jason Rowley on Friday said the team's "Satisfaction Guaranteed" money-back promotion around Thursday night's home game against the Mavericks, which drew a season-high announced crowd of 18,506 at US Airways Center, created a “positive vibe in the building.” While the team did not win the game, Rowley noted the promotion was "not set up as a win-loss guarantee," but intended to be "about the entire organization" and the gameday experience. While admitting that experience is largely "about the basketball side," Rowley stressed that the success of the promotion rested mainly in team staff bringing their "A-plus game," and in the gameday improvements made at the arena during the offseason. Thursday’s attendance beat the season average by about 3,000.

Data is not yet available on the number of fans who might request a refund, but Rowley anticipates the "vast majority" of attendees will not ask for their money back. He cited the early reaction from local media and fans, some of whom were interviewed by TNT's Craig Sager during the game broadcast. He said he was "surprised how much attention it got" from the media and "thrilled to see the positive reaction." When asked if the Suns would bring back the promotion or even make it a regular feature of their marketing, Rowley said, "It is important to see how the redemption actually goes, but I wouldn't remotely rule it out."
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