SBD/December 3, 2012/Franchises

Suns To Hold "Satisfaction Guaranteed" Promotion, Offering Fans Full Ticket Refund

Suns were on pace for their worst per-game attendance since '92
Should fans attending Thursday's Mavericks-Suns game "not feel 'completely satisfied' with their game experience at US Airways Center, they can fill out a form and send in their ticket to a third-party agent for a full refund at the ticket’s face value," according to Paul Coro of the ARIZONA REPUBLIC. The Suns are billing the promotion as "Satisfaction Guaranteed Night." Suns President Jason Rowley said, "Ultimately, you've got to take some risks. We’re willing to stand behind our product. We believe in these guys and the people who work here. We’re confident that if the fans experience it, they will go away happy. This is us realizing we have something special here." Coro noted because tickets are scanned, "attendance will be required" in order for fans to get the refund. Suns execs "came up with the satisfaction-guaranteed idea during a staff meeting" the day after their Nov. 14 overtime loss to the Bulls. They had been "struck by how many fans left the arena talking about how much they enjoyed the team and game despite the loss." Without a star, the Suns "are selling this group as a unit." The team "entered Friday with the seventh lowest home attendance average in the league at 15,063" (ARIZONA REPUBLIC, 12/1). In Phoenix, Bob Young wrote, "It makes us wonder if the place is going to be filled with ticket brokers and scalpers thankful for the chance to break even on at least one game" (ARIZONA REPUBLIC, 12/1). ESPN.com's Darren Rovell wrote, "It's no wonder the Suns are getting aggressive. Through eight games, they are averaging 15,063 fans per game, which is on pace to be the team's worst per game attendance figure since moving into a new arena in 1992" (ESPN.com, 11/30).
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