NFL Controversies Dominate Sunday Discussions Reactions To NFL Morning Shows Roll In Panthers DE Greg Hardy Inactive Today Survey: Americans Think Goodell Lied About Rice Notre Dame Shamrock Series Game Draws 56,832 Levi's To Make Regular-Season Debut On "SNF" Record Crowd Sees Rutgers' Big Ten Debut Formula E Debuts With Wild Race Nike Nixes Oscar Pistorius' Contract Mayweather Beats Maidana Before 16K At MGM
Upcoming Conferences and Events
Tagliabue Discusses Strategies For Maximizing Media Rights Fees
Published November 8, 2012
When he took over as NFL commissioner in '89, the league had broadcast rights agreements with CBS and NBC and a new, small agreement with ESPN. There was very little competition in the marketplace, but the league fostered competition on the broadcast side by selling rights to Fox and on the cable side by selling rights to TNT. The league also invested in technology by partnering with DirecTV to make all games available on a “Sunday Ticket” package.
Tagliabue said, “When you deploy your rights, you have to understand you can encourage technology and structure competition in a way that gives you a sustainable environment over the long run. You can’t just focus on what your rights fee is going to be or what your audience is going to be. You’ve got to as a rightsholder invest in technology – directly or indirectly – and invest in competition. ... As long as you keep investing in innovation, technology and competition you’ll be OK if you have a product that drives that.”
See our dedicated conference blog, get continual updates via Twitter and read more in this week's issues of THE DAILY.