McIlroy Experimenting With TaylorMade Clubs Going Off The Grid Adelson Ready To Walk Away From Raiders Plan Singapore Could Be Permanent Home To WTA Finals Sources: Two Issues Remain Before Pistons Move Backlash Continues To Heap On Giants, NFL World Series Game 2 Overnight Best Since '09 Football Coaches' Pay At All-Time High Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits
Tagliabue Discusses Strategies For Maximizing Media Rights Fees
Published November 8, 2012
When he took over as NFL commissioner in '89, the league had broadcast rights agreements with CBS and NBC and a new, small agreement with ESPN. There was very little competition in the marketplace, but the league fostered competition on the broadcast side by selling rights to Fox and on the cable side by selling rights to TNT. The league also invested in technology by partnering with DirecTV to make all games available on a “Sunday Ticket” package.
Tagliabue said, “When you deploy your rights, you have to understand you can encourage technology and structure competition in a way that gives you a sustainable environment over the long run. You can’t just focus on what your rights fee is going to be or what your audience is going to be. You’ve got to as a rightsholder invest in technology – directly or indirectly – and invest in competition. ... As long as you keep investing in innovation, technology and competition you’ll be OK if you have a product that drives that.”
See our dedicated conference blog, get continual updates via Twitter and read more in this week's issues of THE DAILY.