Wednesday, November 7

Registration sponsored by

Breakfast hosted by

Welcome & Opening Remarks

Richard Weiss, Publisher, SportsBusiness Daily/Global/Journal

From the Top: Insights on Sports Media

In 2011 and 2012, the NBA experienced record viewership during the regular season and had one of the most exciting postseasons in recent memory. As the new season begins, NBA Commissioner David Stern, along with his two media partners — John Skipper, President, ESPN & Co-Chairman, Disney Media Networks; and David Levy, President, Sales, Distribution and Sports, Turner Broadcasting System — will discuss how they plan to build on that momentum. You will also hear them discuss how social media platforms, such as Facebook, Twitter and YouTube, are enabling them to better connect with fans, how they are attracting an ethnically diverse and younger fan base and how they will build on their partnership moving forward.

10:45 Featured Session
Vivek Ranadivé
He’s been called “The Man Who Knows Everything.” His technology and visionary thinking helped transform Wall
Street and he is the founder and CEO of Tibco Software, a billion-dollar software company in Palo Alto, Calif. Vivek Ranadivé is an entrepreneur, technology leader, author, philanthropist, and team owner recognized for his creativity, trend setting and introduction of real-time technology in business operations. During this featured presentation, Ranadivé will discuss how technology and real-time data delivery can aid businesses across many industries, enabling organizations to anticipate situations, handle adversity and turn challenges into opportunities. In a session that will leave you thinking and planning for the future, Ranadivé will outline how to revolutionize your organization’s approach to business and decision making.

Networking and Refreshment Break hosted by

Authentication: TV Everywhere Challenges & Opportunities

The 2012 London Olympic Games helped pave the way for TV Everywhere, which many believe will revolutionize the way content is consumed. Viewers now want the flexibility to watch programming anytime, anywhere on any device. Providers of digital television will soon be forced to install TV Everywhere technology or risk being left on the sideline. How to access the programming is still an issue that is being debated. How will the authentication system be implemented? How will it work, especially if it’s broadened to multiple outlets and mobile? These, and many other  questions, will be addressed when Jeremy Legg, Senior Vice President, Business Development and Multi-Platform Distribution, Turner Broadcasting System; Damon Phillips, Vice President, ESPN3; Matthew Strauss, Senior Vice President, Digital and Emerging Platforms, Comcast Cable; and Gary Zenkel, President, NBC Olympics & President, Operations and Strategy, NBC Sports Group, discuss TV Everywhere, the challenges and opportunities.

Lunch hosted by

Featured Interview

Stephanie McMahon, Executive Vice President, Creative, WWE

Stephanie McMahon is the Executive Vice President of Creative at WWE. She is responsible for overseeing the creative development of all WWE television, pay-per-view programming, print, digital and social media content.  McMahon began her career with WWE in 1998 as an Account Executive, while also developing her television personality on WWE programming. During this interview, McMahon will discuss how WWE uses media and technology to cultivate talent and extend storylines that captivate audiences around the globe.

Global Media: What is the Outlook Overseas and Where Do the Opportunities Exist?

Capitalizing on the opportunities in the overseas markets has long been a strategy of many sports properties and broadcasters. ESPN, the NBA and NFL have made great strides in tapping into the international market and are continuing to expand their presence. Many international sports, such as Futbol, F1 and cricket, which have faced challenges catching on in the U.S., are starting to garner a fan base in the states. As the viewing audience merges into one worldwide fan base, it makes for a very interesting future for those in the business of sports. During this session, Mike Dolan, Chairman & CEO, IMG Worldwide; Michael Payne, CEO, Payne Sports Media Strategies; Joseph Ravitch, Co-Founder & Partner, Raine; and Oliver Slipper; Co-Founder & Joint CEO, PERFORM will examine the global market and weigh in on the opportunities and challenges ahead.

Networking Break

Breakout Sessions

Track I
Fantasy Sports: The Future of High Stakes Games

The most competitive and accomplished fantasy sports player can often be found in high-stakes leagues, a small but fast-growing segment of the multibillion-dollar fantasy sports industry. High-stakes leagues are rather low-margin businesses, so operators rely on managing a lean operation and the loyal and recurring fan base. Many of the dominant fantasy sports companies have steered clear of this niche market and focus on reaching the mainstream fantasy players. During this session, you will hear from Greg Ambrosius, General Manager, Consumer Fantasy Games, Stats; Emil Kadlec, Vice President, Tournaments, Fulltime Fantasy Sports; Alex Kaganovsky, Co-Founder, Fantasy Football Players Championship; and Stacie Stern, General Manager, Head2Head Sports, as they explain how they manage high-stakes gaming, their plans to grow this segment by capitalizing on its passionate fan base and how high-stakes gaming can become a lucrative part of the fantasy industry.

Track II
Expanding the Reach of Big Events through Social Media

It’s become clear that the scope and reach of Twitter, Facebook, Pinterest and other social media applications have the ability to make a big sporting event even bigger. And, many feel that we’re only scratching the surface. During this session, Rick Cordella, Vice President and General Manager, Digital Media, NBC Sports Group; Dewayne Hankins, Director, New Media, AEG Sports; Marc Jenkins, VP, Digital Media, NASCAR; Perkins Miller, Executive Vice President, Digital Media, WWE, and others, will discuss how they utilize social media platforms to expand their event presence and engage fans.

4:20 Featured Session
Claude Ruibal

More than 800 million people watch four billion hours of video on YouTube every month. That’s an audience the size of 10 Super Bowls every single month. Today, YouTube represents an opportunity for networks, leagues and brands to expand their presence and distribution. Recently, NBC Universal, Soccer United Marketing and the ACC partnered with YouTube to provide fans access to compelling sports content, anywhere, anytime. During this featured presentation, Claude Ruibal, Global Head, Sports Content, Google/YouTube, will explain YouTube’s philosophy and approach to sports, its global reach, how it collaborates with partners and some of its initiatives moving forward.

Sports Sponsorship Investment in Digital Media

While digital media has grown by leaps and bounds, finding the tools to measure and evaluate programs is proving to be a bit tricky. In this discussion, David Coletti, Vice President, Digital Media Research and Analytics, ESPN; Jeff Hackett, Executive Vice President, comScore; Shaun Koiner, VP, Marketing & Chief Creative Officer, Sporting News; Adam Shlachter, Senior Vice President, Media, Digitas; and Colleen Soriano, Managing Partner & Senior VP, U.S. Integrated Investment and Digital Innovation, Universal McCann, will examine what digital platforms are being bought and sold, how data is being measured both internally and via third parties, what new forms of measurement are emerging to reflect current consumption trends and how they are being used to drive sales.

Networking Reception hosted by

Social Chat: How to be Successful in Social Media

Duffy/Columbia, Marriott Marquis, 7th Floor
This year, SportsBusiness Daily/Global/Journal, will expand the breadth of our SMT Tweetup by broadening our discussion to include not only Twitter, but also Facebook, LinkedIn, Reddit and other social media applications. This unique and unbridled discussion will explore how to be successful in the social media space and provide relevant tips from your industry peers who are making great strides in social media. And, as an added bonus, attendees will have the chance to win cool prizes. To register for the SMT Social Chat, visit

Thursday, November 8

Breakfast, Registration and Exhibits Open

The State of Sports Media: Examining Market Trends
Technology continues to change the viewing experience and fan consumption patterns. Whether it is TV Everywhere, the at-home vs. in-venue experience or new social media platforms, the sports media landscape is clearly in an unprecedented state of flux. During this roundtable discussion, David Berson, Executive Vice President, CBS Sports & President, CBS Sports Network; Tim Brosnan, Executive Vice President, Business, MLB & President & CEO, Major League Baseball Enterprises; John Collins, COO, NHL; Doug Gibson, Partner, Covington & Burling; Brian Rolapp, COO, NFL Media; and Eric Shanks, Co-President & COO, Fox Sports Media Group, will weigh in on the latest trends and developments and share their opinions on the stories they’re keeping an eye on.

Featured Interview
Paul Tagliabue

Paul Tagliabue is one of the most successful sports leaders and thinkers of the modern era. During his tenure as NFL Commissioner, the league negotiated two decades of labor peace with the NFL’s players, secured the largest broadcast, cable and satellite television contracts in entertainment history, grew the league to 32 teams, supported new NFL team stadium construction and expanded the NFL’s global reach. Now, as senior of counsel at Covington & Burling, he advises clients on strategic matters in the communications and media, technology, and international sectors. During this one-on-one interview, Tagliabue will reflect on his career, share his thoughts on the shape of the sports industry and provide his views on the ever-changing media landscape.

Networking Break hosted by

Sports Media from the Distributors’ POV

Sports networks are the most expensive channels on cable systems and the most successful. That’s one reason why Fox Sports is looking to launch an all-sports channel. That’s why CBS Sports and NBC Sports are investing more money in their cable sports channels. It’s also why conferences, leagues and teams are looking into launching their own channels. How can distributors craft a business model that brings in profits with sports channels? We’ll talk with the top programming executives from the biggest distributors to find out how they view these channels. You will hear from  Michael Hopkins, President, Distribution, Fox Networks; and Jeffrey Weber, President of Content and Advertising Sales, AT&T; Melinda Witmer, Executive Vice President & Chief Video and Content Officer, Time Warner Cable.

11:00 Featured Interview
Facebook’s Erin Egan

New Developments in Privacy and Social Media
The growth of social media has received attention from regulators, legislators and self-regulatory organizations as interest in privacy and security practices continues to increase. During this one-on-one interview, Erin Egan, Chief Privacy Officer, Facebook, will discuss how policy making around privacy will affect the developing social media
landscape. She’ll also weigh in on global privacy issues, data security practices and enforcement, plus provide key insights on the social media scene moving forward.

From the Ground Up: The Executives Behind Media and Digital Startup Companies Take You Behind the Scenes

How many times have you looked at a great concept or idea and said, “Boy, why didn’t I think of that?” Well, during this session, you will hear from entrepreneurs who, not only were the brainchild behind the brilliant idea, they brought it to fruition and created a thriving business. During this informative and creative session, Kelsey Falter, Founder & CEO, PopTips; Matthew Higgins, President & CEO, RSE Ventures; Brendon Kensel, Co-Founder & CEO, JockTalk; Spencer Richardson, Co-Founder & CEO, FanBridge; and Daren Trousdell, Founder & CEO, OneUp Games, will discuss how they sold their concept to investors, launched their product, built their business and how they keep appraised of the latest digital developments, all while looking for their next big idea.

Closing Remarks, Program Concludes

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Laura Case at 704-973-1446.

For information on SPONSORSHIP opportunities, please contact Julie Tuttle at 212-500-0711.


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