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Closing Bell

Buffalo Wild Wings To Title Sponsor College Bowl Game In Tempe

The Valley of the Sun Bowl Foundation and Buffalo Wild Wings today formally announced a deal making the restaurant chain the title sponsor of the annual bowl game in Tempe, Ariz., between Big Ten and Big 12 conferences. The restaurant replaces Tempe-based Insight, which had been the title sponsor since '97 (Valley of the Sun Bowl Foundation).

The deal is for three years. Officials "would not release pricing, but the deal was being shopped" at $2M. Assets include "six ad units within the Dec. 29 ESPN game telecast, opening and closing billboards, broadcast graphics and inclusion in the game logo, which will appear at midfield, on each 25-yard line and on the game trophy" (SPORTSBUSINESS JOURNAL, 7/23 issue).

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