Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots Mike Tirico To Host "Football Night In America" Lagardère To Handle NFL Social Media In Germany Falcons Lock Up Stadium Financing Plan Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium
ACC, YouTube Host "Hangout" To Mark Start Of Digital Partnership
Published July 23, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Ruibal said YouTube has been "working hard to get college content on the platform, and you guys are the first in. We're so excited about that. It's a tremendous win for us." Ruibal also noted the site is launching a new video player for the London Games, and ACC content "lends itself really well to that." Ruibal: "Hopefully we'll have a lot of live content from you. Our new video player is just really engaging. It's got the ability to share content on the fly, instant replay, DVR and indexing of key moments."
Swofford: "We've tried to be very strategic as a league in getting ACC content anywhere and everywhere. ... This just is a further enhancement of that ... making sure fans have access to all things ACC worldwide." When asked about what ACC content on YouTube would consist of, Swofford said, "What we'll be starting with is live studio shows on Saturday morning, hangouts like this one, highlights that will be available going forward. So this is a very important piece of an overall strategy."