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U.S. Open Series Deal Is Emirates Airline's Second-Biggest Spend
Published July 10, 2012
Emirates’ top sponsorship is with FIFA, and Duthie admitted that if Arsenal renews when its deals expires next year, the new one likely would top the seven-year, $91M tennis pact. Tennis, like soccer, offers a global audience, he said. However, he also emphasized the local markets the U.S. Open Series reaches with 10 ATP and WTA events and the importance to Emirates of entertaining the fans on site. The company plans a series of digital and social media initiatives during the Series and at the U.S. Open, which Emirates is also sponsoring.