Philips Arena Renovation Could Start Soon "TMNT" Returning As Chicagoland Race Sponsor Goodell: NFL "Studying" Marijuana Use Joshua-Klitschko To Draw Record Crowd NFL Draft Overnight Best Since '14 Sources: Pacers' Bird Stepping Down Raiders Hosting Draft Party In Las Vegas SBJ In-Depth: Facilities - Concessions Jack Link's Gets Creative With Draft Exposure Sharapova's Return Injects Needed Star Power
Upcoming Conferences and Events
May 31 - Jun 1
U.S. Open Series Deal Is Emirates Airline's Second-Biggest Spend
Published July 10, 2012
Emirates’ top sponsorship is with FIFA, and Duthie admitted that if Arsenal renews when its deals expires next year, the new one likely would top the seven-year, $91M tennis pact. Tennis, like soccer, offers a global audience, he said. However, he also emphasized the local markets the U.S. Open Series reaches with 10 ATP and WTA events and the importance to Emirates of entertaining the fans on site. The company plans a series of digital and social media initiatives during the Series and at the U.S. Open, which Emirates is also sponsoring.