O2 Signs Four-Year Extension To Rugby Football Union Sponsorship

Telecommunications company O2 has signed a four-year extension of its sponsorship of England's Rugby Football Union (RFU), "which is thought to trump the value of the previous" US$6.3M a year contract. Per the deal, O2 will "continue to be a kit sponsor of the senior men's England team, the men's second team and the women's team until June 2016." The deal will also add England homes matches to O2's Priority tickets offering for customers. O2 began its RFU sponsorship in '95 (MARKETINGMAGAZINE.co.uk, 2/6).