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Scarborough Marketing Data Describes Rangers, Cardinals Fan Bases
Published October 19, 2011
When it comes to expressing support though the purchase licensed team apparel, 19% of all adults surveyed and 24% of WAL adults had purchased Cardinals licensed apparel in the 12 months prior the survey. In Texas, 12% of all adults purchased Rangers garb in the year prior, while 20% of all WAL adults did. Rangers fans showed a greater propensity for technology, purchasing tickets online (12.4% of WALs vs. 7.5% in St. Louis) and other tech measures, including use of social media, texting, ownership of smart phones and HDTVs.
In other measures, more Rangers than Cardinals fans are married (64% to 58%) and more Rangers households have kids (33% to 30%). As befits fans from the home of Anheuser-Busch, which brews the top-selling domestic beer in Bud Light, Cardinals fans drink more domestic light beer 44% to 40%. Rangers fans consume imported beer at a greater rate than Cardinals supporters at 22% to 13%.