Tweet Mizzou's Alden Retires Today UFC 186 Draws 10,154 In Montreal Pitt Names Barnes New AD Protests Erupt Outside Of Camden Yards Rockies To Celebrate 20 Years At Coors Field ESPN's McHenry Returns From Suspension Sterling Scandal's One-Year Anniversary Reached Oilers Hire Former Bruins GM Chiarelli Weekend Briefs
Upcoming Conferences and Events
Scarborough Marketing Data Describes Rangers, Cardinals Fan Bases
Published October 19, 2011
When it comes to expressing support though the purchase licensed team apparel, 19% of all adults surveyed and 24% of WAL adults had purchased Cardinals licensed apparel in the 12 months prior the survey. In Texas, 12% of all adults purchased Rangers garb in the year prior, while 20% of all WAL adults did. Rangers fans showed a greater propensity for technology, purchasing tickets online (12.4% of WALs vs. 7.5% in St. Louis) and other tech measures, including use of social media, texting, ownership of smart phones and HDTVs.
In other measures, more Rangers than Cardinals fans are married (64% to 58%) and more Rangers households have kids (33% to 30%). As befits fans from the home of Anheuser-Busch, which brews the top-selling domestic beer in Bud Light, Cardinals fans drink more domestic light beer 44% to 40%. Rangers fans consume imported beer at a greater rate than Cardinals supporters at 22% to 13%.