Alex Ovechkin Signs On-Ice Endorsement Deal With Bauer

Capitals LW Alex Ovechkin has signed a long-term global endorsement deal with Bauer. The deal covers on-ice equipment – including skates, sticks, gloves, helmets and pads – and follows last week's announcement of a deal in which Nike locked up Ovechkin for base layer and other apparel rights. He had been under contract to CCM for hockey equipment. IMG Managing Dir, Senior VP & Head of Global Consulting David Abrutyn, who handles Ovechkin's marketing, could not be reached for comment.

Bauer is the latest in a series of deals Ovechkin has signed since aligning with IMG in November '09. He has added Gillette, Verizon, Capital One, and Cadbury/Kraft Foods for its Mr. Big candy bar.