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NBC Sports Is On Record Pace To Sell Out Super Bowl Ad Space
Published September 6, 2011
NBC was not authorized to identify specific advertisers that committed to the Super Bowl telecast, but Winter said the automotive category continues to set the pace, followed by soft drinks, malt beverage and movies. "The usual suspects are back in the Super Bowl," he said. The pregame show has more spots remaining, though it also is selling well. NBC has sold hour-long sponsorships and exclusive windows to some advertisers.