SBD/Closing Bell

NBC Sports Is On Record Pace To Sell Out Super Bowl Ad Space

NBC Sports is on pace to sell out its Super Bowl telecast earlier than ever before. The broadcaster only has "a handful" of spots remaining in the game telecast, and NBC has had conversations for all those units, according to NBC Senior VP/Sports and Olympics Sales & Marketing Seth Winter. NBC has sold some of its spots for a record-setting $3.5M per 30-second spot, Winter said. Last year, Fox sold 30-second Super Bowl spots for about $3M. Fox also went into last season with only a handful of spots, officially selling the game out in October. NBC looks to be on a similar pace.

NBC was not authorized to identify specific advertisers that committed to the Super Bowl telecast, but Winter said the automotive category continues to set the pace, followed by soft drinks, malt beverage and movies. "The usual suspects are back in the Super Bowl," he said. The pregame show has more spots remaining, though it also is selling well. NBC has sold hour-long sponsorships and exclusive windows to some advertisers.
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