Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
NBC Sports Is On Record Pace To Sell Out Super Bowl Ad Space
Published September 6, 2011
NBC was not authorized to identify specific advertisers that committed to the Super Bowl telecast, but Winter said the automotive category continues to set the pace, followed by soft drinks, malt beverage and movies. "The usual suspects are back in the Super Bowl," he said. The pregame show has more spots remaining, though it also is selling well. NBC has sold hour-long sponsorships and exclusive windows to some advertisers.