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Closing Bell

NHL Panthers Launch New "We See Red" Marketing Campaign

Sunrise Sports & Entertainment (SSE) today launched "We See Red," the NHL Panthers' new marketing campaign that will run through the '11-12 season. In conjunction with the effort, the team also will unveil a home jersey at the '11 NHL Entry Draft on June 24. The campaign, via Zimmerman Advertising, Ft. Lauderdale, will be activated through radio, TV, print and online components. As part of today's launch, the team unveiled a "We See Red Manifesto" video on its website. The team also announced a special "We See Red Pack" for new ticket buyers (SSE).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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