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EA Sports Unveils Social Media Service Around Soccer Video Game
Published June 6, 2011
Fans will be able to earn experiential points for everything they do in and around "FIFA 12," with various accomplishments also sharable through Facebook and other external platforms. The EA Sports Football Club will launch in the fall, along with the release of "FIFA 12" itself, and will be free to users at the outset as EA Sports gauges user traffic and develops a business model around it.