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JetBlue Signs Eight-Year Sponsorship Extension With Red Sox
Published March 29, 2011
The original sponsorship deal was signed in December ‘08 during some of the lowest depths of the global economic recession, and the relationship between the two quickly grew as the economy rebounded. "They've been incredible partners, and they're making a big commitment not only to Boston and Fenway, but Ft. Myers and Lee County [Fla.]," said Red Sox Exec VP & COO Sam Kennedy. "We're really pleased to have this partnership really bridge over both of our bases of operation.”
Financial terms were not disclosed, but in the prior pact, JetBlue was paying about $1M per year on average, and the expanded rights in the new package inevitably will prompt a larger outlay. The eight-year term is also longer than most other sponsorship deals for both JetBlue and the Red Sox. JetBlue services the Ft. Myers airport, located just a few miles from the forthcoming ballpark, as Florida in general has become increasingly important to the airline.