SBJ, in partnership with Stellar Algo, explores how the NFL and its member clubs are using fan data to reach target groups through effective segmentation.
In this dynamic sports business marketplace, everyone knows flexibility and ingenuity can boost business for companies nimble and savvy enough to respond to changing conditions. What they don’t know is that their security protocols and technology can enhance innovation and fan accessibility, while creating new revenue streams.
The Mid-Atlantic Esports Conference (MAEC) is gearing up for its fall season, fortified with a 15th school, fourth title, insight from its membership body, and knowledge gained from Season One. Events DC and other partners identified six critical factors any collegiate esports conference should consider with an eye toward growth.
Sports properties are making more of their content available for streaming, and the trend figures to go beyond the big four of football, basketball, baseball and hockey. Americans have a voracious and deep appetite for sports, eager to consume any and all sports content year-round, a notion confirmed by a recent study commissioned by Tubi, Fox Entertainment’s ad-supported video on demand (AVOD) service.
Fans want seamless access to their sports and esports teams year-round. This unique loyalty creates mountains of data for sports properties. To capitalize on their fans’ loyalty, properties can rapidly test the adoption of targeted,
original content and products. Through these experimental revenue streams, sports and esports teams can generate lasting revenue throughout the year.
In competitive esports, the difference between winning and losing can come down to milliseconds.
Sports tourism in 2021 represents more than smart business for attractive destinations – it’s serving as a foundation for economic recovery. The key is to step up offerings through either building or renovating to provide modern facilities and amenities. Complexes that can accommodate tournaments, multiple sports and ancillary entertainment are pivotal.