Opinion

Cathy Engelbert: Changemaker and brand accelerator

Unpacks Newsletter - 05/06/2024

WNBA Commissioner Cathy Engelbert has spent four years preparing for the Caitlin Clark moment -- a high-profile player bringing new attention to a league that has long been in the NBA’s shadow. And when media criticism of Clark’s $76,000 annual salary threatened to send the moment into a tailspin,...

Madkour: Lifetime Achievement Award — Arthur Blank

Journal - 05/06/2024 | Unpacks Newsletter - 05/06/2024

A rthur Blank was looking up out the window. In his suite at the Wynn hotel in Las Vegas during Super Bowl Week, my colleague, Ben Fischer , and I were talking with Blank when he suddenly seemed distracted. Squinting, with a pained looked...

Legal sports betting is here, and it’s sustainable

Journal - 05/06/2024

From MLB superstar Shohei Ohtani to now former NBA player Jontay Porter, recent stories surrounding sports integrity have predictably led to scrutiny of America’s still-new legal sports betting market. These headlines wrongly depict the workings of the legal and regulated market and fail to recognize the persistent...

Staying firm to your values is the top indicator of long-term success

Unpacks Newsletter - 05/01/2024

What’s the most important thing that makes someone successful in the sports industry? This is the most common question I receive from students. But the answer is not that simple. Sure -- hard work, luck, networking, functioning under pressure, communication, treating the janitor like you’d treat the CEO and alike...

Women’s basketball is more than a moment, and brands better take notice

Unpacks Newsletter - 04/30/2024

It wasn’t so long ago that one would click on the comment section of a women’s basketball post, only to see countless remarks to the sentiment of “she belongs in the kitchen” or “my middle school team would’ve beat them by 50.” Athletes who’ve worked their entire lives to reach...

NIL Corner: Winners, losers from the NCAA's NIL policy shift

College Newsletter - 04/30/2024

In a proposal approved earlier this month by the NCAA, schools will be allowed to identify potential opportunities and facilitate NIL deals. This is a significant change after prohibiting colleges from any dealmaking role, with wide-ranging implications for student athletes, universities, and the business...

Madkour: Cosm’s potential; and takeaways from World Congress of Sports

Journal - 04/29/2024

I took in the immersive viewing experience at Cosm’s facility in Playa Vista, Calif., recently and walked away quite impressed. I strongly recommend it. The presentation of game action is energetic and dynamic, and you feel you’re in the best seat in the house, hearing and feeling...

A 1980s Olympic adventure: An expensive experiment takes shape

Journal - 04/29/2024

Editor’s note: This excerpt is from “The Olympics Don’t Take American Express; The Birth of Mega Sport Sponsorships,” by Rob Prazmark (Page Publishing, February 2024). The story picks up in 1985 with Prazmark and Bill Breen (newly resigned VP of news sales for ABC) arriving in...

NIL has a fundraising problem — transparent communication is the answer

Unpacks Newsletter - 04/25/2024

NIL continues to be one of the hottest topics in college sports. However, the inner workings of the market and the mechanics of how funding flows is clouded in mystery and misinformation. Digital Sport by Hot Paper Lantern recently completed a study of media focused on the business of...

End the NFL Scouting Combine and shift to more reliable, respectful evaluation tools

Unpacks Newsletter - 04/24/2024

As NFL teams finalize their draft boards for Round 1 tomorrow night, it’s a good opportunity to reflect on how the league evaluates talent. In particular, the odd, imperfect pre-draft process that starts with the NFL Scouting Combine. It’s no secret that players find the Combine’s invasive medical...

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Quote Of the day

We're trying to show elected officials that if you build it, they will come.
-- Red Stars President Karen Leetzow, on using the team's June 8 game at Wrigley Field as a catalyst to getting funds for a new stadium in Chicago. CHICAGO SUN-TIMES, 5/4.

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Opinion

Cathy Engelbert: Changemaker and brand accelerator

Madkour: Lifetime Achievement Award — Arthur Blank

Legal sports betting is here, and it’s sustainable

Staying firm to your values is the top indicator of long-term success

Women’s basketball is more than a moment, and brands better take notice

NIL Corner: Winners, losers from the NCAA's NIL policy shift

Madkour: Cosm’s potential; and takeaways from World Congress of Sports

A 1980s Olympic adventure: An expensive experiment takes shape

NIL has a fundraising problem — transparent communication is the answer

End the NFL Scouting Combine and shift to more reliable, respectful evaluation tools

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