Marketing and Sponsorship

Skippy signs on as USA Gymnastics' official peanut butter

Daily - 05/07/2024

USA Gymnastics has signed a one-year deal with Skippy to be the national governing body's peanut butter partner. Aggregate Sports negotiated the sponsorship on behalf of USA Gymnastics. Financial terms were not disclosed. Skippy joins a growing roster of sponsors that USA Gymnastics...

AT&T ad starring Thunder's SGA, Holmgren drawing criticism for overexposure

Daily - 05/07/2024

AT&T's national TV spot featuring Thunder G Shai Gilgeous-Alexander and C Chet Holmgren singing “What A Pro Wants” -- a parody of Christina Aguilera’s “What A Girl Wants” -- has received "plenty of criticism since its debut for the NCAA men's basketball tournament,” according to Patterson & Lorenzi of...

Broncos sign Ent Credit Union as new banking sponsor

Daily - 05/07/2024

The Broncos signed a multiyear partnership agreement with Ent Credit Union, marking the “first time in more than 20 years the franchise has made a major change in its banking sponsor,” according to Parker Gabriel of the DENVER POST. The Broncos had previously been partnered with U.S. Bank. The...

Arizona Bowl becomes first bowl game with alcohol sponsor in Snoop Dogg deal

Daily - 05/07/2024

Snoop Dogg's three-year deal to be the title sponsor of the Arizona Bowl marks the “first time an alcohol brand has sponsored a bowl game” since the NCAA changed its rules allowing for it in 2022, according to Jon Springer of AD AGE. The game, which...

Nike drops first Victor Wembanyama ad

Morning Buzz - 05/07/2024

Nike's new commercial "heralding the release" of Spurs C Victor Wembanyama 's first signature shoe "opens in a vast crop circle and closes with an echoey voiceover: 'Aliens are real and hoop among us.'" The 25-second spot features a cameo from the same fan who "went viral for...

Sources: Truist to land PGA Tour's Charlotte sponsorship

Morning Buzz - 05/07/2024

The PGA Tour has secured a new title sponsor for its Charlotte event, with Truist expected to be taking over for Wells Fargo, sources said. The tour in a note to players on Monday afternoon said a new, unnamed sponsor had come on board while...

OneTeam, Altius Sports team up for multiyear deal

Morning Buzz - 05/07/2024

A pair of major players in the group licensing and NIL spaces are joining forces, as OneTeam Partners and Altius Sports Partners (ASP) are set to announce a multiyear agreement today. Financial details of the agreement were not disclosed. The partnership will include ASP educating school...

NBC seeing 'strong' demand for sports ahead of annual upfront

Media Newsletter - 05/06/2024

As upfront season gets underway, media companies are seeing more interest in sports than ever. The major media companies expect to see 40% of upfront volume going toward sports, according to Peter Lazarus, NBC Sports’ EVP/advertising sales and partnerships. That’s up from around 25% over the last seven...

McLaren's Oscar Piastri talks Miami Grand Prix, reviewing data after races

* * * * * You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem....

Gatorade adds two-time WNBA MVP A'ja Wilson to endorser roster

Daily - 05/07/2024 | Daily - 05/07/2024

Gatorade is adding Aces F A’ja Wilson as a brand ambassador ahead of the WNBA season as part of a multiyear deal. The brand, which has now been a WNBA league sponsor for 22 seasons, also has Fever G Caitlin Clark in its stable of...

1
2
3
4
5
6
7
8
9
10
…
>
Last

SPONSORED CONTENT

Quote Of the day

My hunch is there's still far more illegal [betting] than legal.
-- NBA Commissioner Adam Silver, on the limits of the league's monitoring of betting activity following the Jontay Porter scandal. CBSSPORTS.com, 5/6

PODCASTS

SBJ TV

PROPERTIES

Marketing and Sponsorship

Skippy signs on as USA Gymnastics' official peanut butter

AT&T ad starring Thunder's SGA, Holmgren drawing criticism for overexposure

Broncos sign Ent Credit Union as new banking sponsor

Arizona Bowl becomes first bowl game with alcohol sponsor in Snoop Dogg deal

Nike drops first Victor Wembanyama ad

Sources: Truist to land PGA Tour's Charlotte sponsorship

OneTeam, Altius Sports team up for multiyear deal

NBC seeing 'strong' demand for sports ahead of annual upfront

McLaren's Oscar Piastri talks Miami Grand Prix, reviewing data after races

Gatorade adds two-time WNBA MVP A'ja Wilson to endorser roster

SBJ Morning Buzzcast: May 7, 2024

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

SBJ I Factor: Molly Mazzolini

Sports Media Podcast April 24 Whos Up Whos Down

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

Sports Media Podcast March 27 2024