Data

F1 tops NASCAR in viewership with Miami GP

Closing Bell - 05/07/2024

While not quite an apples-to-apples comparison, F1 beat NASCAR in weekend viewership for what is thought to be one of the first times in history with the third edition of the Crypto.com Miami Grand Prix. ABC got 3.1 million viewers for the race portion of Sunday’s broadcast...

McLaren's Oscar Piastri talks Miami Grand Prix, reviewing data after races

* * * * * You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem....

Kentucky Derby sees largest audience since '89

Morning Buzz - 05/06/2024

NBC's broadcast of the 150th Kentucky Derby on Saturday averaged a total audience of 16.7 million viewers -- marking the largest Kentucky Derby audience since 1989. Viewership peaked at 20.1 million viewers from 7-7:15pm ET, as Mystik Dan took the win in the Derby’s first...

Magnus Sports Group, PlaySight partner to integrate data and video for broadcasts, player development

Power Up Newsletter - 05/06/2024

Computer vision sports companies Magnus Sports Group and PlaySight are partnering on data and video integration for the complementary optical tracking and AI technologies. Magnus owns and operates Yakkertech , a ball flight tracking solution widely used in college baseball and in the independent MLB-affiliated ...

ESPN Digital properties have a strong March

Morning Buzz - 05/02/2024

ESPN Digital properties performed well again in March, reaching two-thirds of U.S. adults, per new data set to be released today from comScore. Some of the highlights: 25 straight months as No. 1 in the sports category (11.7 million unique fans) ...

StubHub: WNBA ticket sales up 93% from 2023

Morning Buzz - 05/02/2024

StubHub announced its sales for WNBA games as of yesterday "were up 93% compared with last season." The increase followed StubHub’s record sales for the women’s NCAA Tournament and for the 2023 WNBA Finals, spokesperson Adam Budelli said. The highest ticket demand "was for the Aces," who...

MLB early season attendance rises

Morning Buzz - 05/02/2024

A headline in yesterday’s Daily incorrectly stated MLB’s attendance trend through the first month of the season. The average attendance of 26,927 to start the season is the most since 2017, according to MLB figures. MLB cites a 0.9% increase in comparing the first 448 games this season...

LiveLike, Infinite Athlete ink data partnership

Power Up Newsletter - 05/03/2024 | Morning Buzz - 05/02/2024

Fan engagement technology company LiveLike is the latest member of Infinite Athlete’s Partner Network, with access to the data distribution company’s FusionFeed. The goal is to further equip teams with the ability to personalize content and other experiences, just as both companies are already doing in separate...

Three-year study to reduce ACL injuries in women’s soccer launches in collab with Nike, FIFPRO, others

Power Up Newsletter - 05/02/2024

Nike and FIFPRO, the membership body of global soccer unions, are among the parties to launch Project ACL , a three-year research study to better understand and hopefully prevent devastating knee injuries in women athletes. Also participating in the study is the Professional Footballers Association —...

Audience Analysis: NBA Playoffs, F1 seeing lower viewership

NBA playoff viewership is down around 9% through Sunday’s games. ABC, ESPN, TNT and NBA TV are averaging 3.06 million viewers, down from 3.36 million at the same period last season. F1 race viewership is down 28% on U.S. airwaves heading into this weekend’s Miami Grand...

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F1 tops NASCAR in viewership with Miami GP

McLaren's Oscar Piastri talks Miami Grand Prix, reviewing data after races

Kentucky Derby sees largest audience since '89

Magnus Sports Group, PlaySight partner to integrate data and video for broadcasts, player development

ESPN Digital properties have a strong March

StubHub: WNBA ticket sales up 93% from 2023

MLB early season attendance rises

LiveLike, Infinite Athlete ink data partnership

Three-year study to reduce ACL injuries in women’s soccer launches in collab with Nike, FIFPRO, others

Audience Analysis: NBA Playoffs, F1 seeing lower viewership

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