Menu
Leagues and Governing Bodies

LIV Golf taps former Pepsi exec Harter as CMO

Harter was with PepsiCo for over 20 years, most recently as its SVP/Media, Sports and Entertainment, before leaving at the end of 2022Getty Images
LIV Golf has made another executive hire and is bringing on longtime PepsiCo leader Adam Harter as its new CMO. Harter is already working in the role and is reporting to LIV CEO Greg Norman. He was with PepsiCo for more than 20 years, most recently as its SVP/Media, Sports and Entertainment, before leaving at the end of 2022.

Harter led the efforts of Pepsi's Super Bowl halftime show entitlement and also took the lead when the brand landed LeBron James as an endorser, among other high-profile partnerships. Harter has been on SBJ's "Most Influential" numerous times over the last decade. 

Harter's hiring comes after LIV recently made a number of other new executive moves, including naming a new CFO.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast May 15 2024 The Big Get Brian Herbst

12 mins

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/05/06/liv-golf-hiring-adam-harter-chief-marketing-officer

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/05/06/liv-golf-hiring-adam-harter-chief-marketing-officer

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.