Google Chrome is using its partnership with McLaren Racing to pull off marketing promotions around artificial intelligence during F1 Miami weekend. The tech titan’s web browser brand enlisted Colombian rapper Maluma to shoot a music video that uses sounds from the engine of McLaren’s race car to help form the beat. Furthermore, the video -- which was posted on Maluma’s official YouTube page -- serves as the basis for a contest that McLaren is doing with F1 race tickets. In the nearly four-minute video, Google says it has hidden clues that, if scanned using Google Lens in Chrome, will enter the user into a contest for race tickets. Google Lens is the Silicon Valley company’s image recognition app that scans pictures using AI to identify or translate items in a photo or screenshot.
The video has signs hidden in English and Spanish, with additional entries being unlocked if someone watching the video scans the ones in Spanish. The contest started yesterday and runs through late June, with the grand prize being a $30,540 trip for three to the F1 Heineken Silver Las Vegas Grand Prix in November. Meanwhile, McLaren’s F1 Academy driver,
Bianca Bustamante, shared on social media the helmet she’s using this weekend that was created with themes made by generative AI features that can be used on Google Chrome. The video had nearly 105,000 views on YouTube as of presstime. The moves to promote AI products during the F1 Crypto.com Miami Grand Prix weekend comes amid major investments and media attention around the technology, with corporations around the world looking at how they can implement it into their operations.
