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No. 12: Miami
Score: 47.7
Recent wins like the Formula One Miami Grand Prix, 2020 Super Bowl and 2022 FIFA World Cup qualifiers (and being named a host city of the 2026 FIFA World Cup) signal that the city, with 19 properties, can still attract the largest events. Miami has an outsized footprint in golf and tennis with six top-tier events. Law firm Greenberg Traurig, IMG Academy and Rosenhaus Sports Representation are based in the area. The market’s $215 average hotel rate is one of the highest in our study.
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Tons of asphalt poured by the city of Miami in advance of the inaugural Formula One race in 2022.
Sponsors (38): Miami boasts the seventh-most sponsors in our study. Hard Rock has been the Dolphins’ naming-rights partner since 2016; Bacardi has nearly 20 deals with five pro leagues and NCAA properties; and Hotel Planner has more than a dozen deals with U.S. national governing bodies.
What they’re saying: “For me, it’s a mixed bag — there’s lots of traffic, limited group hotel availability due to high transient rates — but the weather and beach are terrific.” — D.M.
