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Most Influential

No. 32 — Marcel Marcondes / Joao Chueiri

Marcel Marcondes

U.S. Chief Marketing Officer, Anheuser-Busch InBev 

 

Joao Chueiri

Vice President, Consumer Connections, Anheuser-Busch InBev

Change from 2017: +3

Any business founded on full-calorie beverages is challenged by shifting consumer tastes. Even with Bud Light being America’s top-selling beer, ABI is no exception. It’s still among the top domestic sports spenders and its effort to change sponsorships through incentive-laden property deals is being scrutinized closely by the entire industry.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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