Seen and heard at the championship

■ One of the most compelling ideas circulating CFP weekend was that the College Football Hall of Fame in Atlanta will go after Paul Finebaum’s daily call-in show on SEC Network. Finebaum’s show is currently staged and produced out of ESPN’s Charlotte studios, but Atlanta makes sense because it’s home to so many of the SEC’s biggest events and hosting Finebaum’s show would be a welcome boost for the struggling hall.

■ Coca-Cola veteran John Mount made the rounds at industry events, including the Learfield reception. Why is that significant? Mount apparently will be the brand’s next sports marketing chief, following in the footsteps of Bea Perez, Sharon Byers and Ivan Pollard. By Mount’s side was Vince Thompson, chairman of Atlanta agency Melt, which works on Coca-Cola’s college business.

■ Some veteran athletic directors who are out of work, or soon will be, are trying to figure out their next move. Auburn’s Jay Jacobs; Jeff Long, the former Arkansas AD; and John Currie, the ex-AD at Tennessee, were present at most of the big industry events in Atlanta and the big question is what’s next for them. One said he’s eager to jump back into another AD job, while another is contemplating six months or a year off.