SBJ/Dec. 11-17, 2017/Most Influential

No. 42 — Linda Yaccarino

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MARC BRYAN-BROWN
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linda  
yaccarino

Chairman, Advertising Sales and Client Partnerships

NBCUniversal

CHANGE FROM 2016: NEWCOMER

It’s not enough that Yaccarino is overseeing ad sales for the two biggest sporting events on the 2018 calendar — the back-to-back Super Bowl LII and Winter Olympics. But she also has taken the lead in changing the way advertisers use ratings, moving away from a TV-only number to one that incorporates viewing on all devices.

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