SBJ/Dec. 11-17, 2017/Most Influential

No. 40 — Indra Nooyi / Adam Harter

WANT MORE GREAT STORIES LIKE THIS?

CLICK ON ONE OF THESE BUTTONS

ALREADY A
SUBSCRIBER?
SEE IF
YOU LIKE IT
GET IT ALL
(PREMIUM ACCESS)

GETTY IMAGES (2)


40



indra nooyi

Chairman & CEO

PepsiCo


adam  
harter

Vice President, Marketing and Cultural Connections

PepsiCo

CHANGE FROM 2016: +4

PepsiCo has one of the biggest marketing footprints across sports, with NBA, NFL and NHL deals and numerous team sponsorships. In 2017, Pepsi gilded the lily with the addition of the Washington Redskins, which had been a Coke-sponsored team for 84 years. Dak Prescott and Aaron Judge joined an already impressive roster of athlete endorsers.


Previous Next

Return to top

Related Topics:

Most Influential

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug